| Mobile Privacy Number(Mobile-Click to Dialogue,M-CTD)refers to the call service initiated by the mobile client,which takes the mobile phone number as the privacy number.The characteristics of M-CTD business: 1)Through number parsing technology,hiding user number information can be shielded,so that enterprises can minimize the leakage of customer information while providing services,protect user privacy and avoid direct conflict between the two.2)The mobile number is more flexible and reliable,which can provide higher connection rate.In addition,M-CTD also supports the replacement of hidden customer numbers by privacy numbers(mobile number,fixed number),which can be flexibly allocated according to business scenarios.3)By serving on the unified platform of customer service,business operation data such as voice and short message generated in the process of service are used as data support for service quality inspection,providing support for customer service and optimizing customer experience.4)M-CTD innovatively integrates the function of short message in voice service.Users can send each other short message by private number,and realize the privacy of short message on the basis of voice privacy.Based on the social needs and the practical cases of M-CTD in Jiangsu,this paper adopts the methods of literature research and case study to analyze and grasp the problems of user privacy protection in the era of mobile Internet in academic and business circles at home and abroad,and elaborates the design principle,product model and future derivative direction of M-CTD combined with the latest product orientation of telecommunication operators.Firstly,it introduces the operators' knowledge of mobile network,the realization principle of call and short message,and the realization principle of M-CTD based on the operators' network.Secondly,according to market research,M-CTD products are analyzed in the same city distribution and network car industry,real estate agency and automobile sales industry,vertical e-commerce platform,call center mode industry and other vertical industries from the five aspects of customer demand analysis,model design,actual case,adaptability analysis and model problems.The results show the advanced nature of M-CTD products and the competitiveness of the industry.Then,through M-CTD's revenue and expenditure analysis,and combined with the actual business management analysis report,it is proved that M-CTD products can indeed become a new revenue “explosion point” and help Jiangsu Unicom realize “changing the road and overtaking”.Finally,from the perspective of actual operation,it summarizes the problems in daily operations.Through the analysis of the problems,it is possible to better avoid problems and avoid risks in the future product operation process,and at the same time,further improve the products.Through the analysis of the application of M-CTD products in this paper,it shows that the improved products are effectively protecting passengers' travel safety and have played a positive role in the field of privacy protection.On the basis of this study,it has important reference significance for enterprises to plan their development strategies and corresponding specific implementation strategies. |
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