European And American Online Market Structure And Its Influencing Factors

The rapid development of e-commerce,especially cross-border e-commerce,has promoted the innovation of business models,the proportion of online transactions in economic life is increasing.Compared with the traditional market,the online market has higher efficiency,it also generates new market characteristics.3C products mainly refer to computers,communications,and consumer electronics.3C products occupy a considerable proportion in the online market transactions,they are showing an upward trend year by year.Studying the online market structure and influencing factors of 3C products is of great academic value for analyzing the online market structure and the development of the digital economy.It has important practical significance for analyzing the product structure and influencing factors of electronic products.3C products have obvious short-term structural characteristics.It is useful to study the short-term market structure and its influencing factors.This article is based on the Amazon platform's 15 categories of "3C products" transaction data from January to June and June to December 2019,using various methods such as Gini coefficient,HHI index,Lorentz curve to measure Europe and the United States from multiple dimensions.Market structure of 3C products in the online market,and use multiple regression models to explore market size,number one sales,average monthly sales,number of brands,number of sellers,new product ratio,new product average star rating,Amazon proprietary ratio,A + ratio The degree of influence of the ratio,listing time,discount,single product gross profit,product rating stars and off-site promotion times on the market structure,and then propose policy recommendations for online market transactions from cross-border e-commerce industries and micro-enterprises.The research in this article will promote the development of market structure theory in the context of the digital economy,and provide theoretical support for the development of "3C products" for online transactions and cross-border e-commerce.First of all,this article makes a comparative analysis of the traditional theory of market structure,analyzes the influencing factors of market structure,and studies the new development and new trend of market structure theory in the context of the Internet.Secondly,it analyzes the main measurement methods of market structure,and studies the development and application of online market structure measurement methods.The development of online market and the development status of online market in Europe and America are analyzed,the Gini coefficient,HHI index and Lorentz curve were used to measure and analyze it.Finally,the empirical analysis method is used to study the influencing factors on the market structure of 3C products.Based on the conclusions of this article,this article puts forward specific recommendations for its development from the two aspects of the cross-border e-commerce industry and micro-enterprises.