Analysis On The Publishing Situation Of Ancient Poetry Books For Children Aged 6-12 In China(2010-2019)

Children aged 6-12 are mostly in primary school in China,and ancient poetry is something they have to learn.There are two main ways for them to learn ancient poetry:one is textbooks,the other is other extracurricular children's ancient poetry books.Children's ancient poetry books are books for children to introduce ancient poetry culture,with enlightenment,education,cognition and other functions,help children learn ancient poetry cultural knowledge,understand traditional culture,feel the atmosphere of poetry culture.In recent years,with the call of the country to inherit and carry forward traditional culture and the popularity of ancient poetry cultural programs,the publishing circle of our country pays more and more attention to the publication of children's ancient poetry books.Based on the data provided by the open volume national book retail market observation system,this paper sorted out the situation of ancient poetry books for children aged 6-12 years in the top 100 cumulative sales from 2010 to 2019.Based on this,it emphatically analyzed the characteristics and existing problems of ancient poetry books for children aged 6-12 years in China.The characteristics of this kind of book publishing mainly include: pupils must recite the most popular ancient poems,followed by tang poetry;The majority of illustrations,illustrator professional gradually attracted attention;The cover is rich in color and widely USES Chinese elements.The appearance of "cartoon" ancient poetry;Folio size varied,medium,conventional folio-based;Audio book access is convenient,a poem a code of books in the majority;The sales volume of online bookstores is generally higher than that of physical bookstores.Book pricing is on the rise;Serialization and set book trendprominent.There are mainly two problems in the publishing of ancient poetry books for children aged 6-12: the number of ancient poetry books for children is on the rise in recent years,and the varieties are rich and diverse,but the proportion of the published species in the total number of children's books is still small;There are some problems in children's ancient poetry books,such as loose editing,big printing ink,homogeneous content,and single audio book content.The existence of these problems is bound to children's ancient poetry books to continue to explore a road.Based on this,this paper puts forward the following development Suggestions for the future publication of ancient poetry books for children aged 6-12 years.Make good use of "cartoon",pay attention to the control of discretion,pay attention to the professional and unique style of illustration;We should pay more attention to the compilation and correction of the book contents,be practical and realistic,mark the number of ancient poetry items in the title of the book,clearly mark the ancient and modern sounds of ancient poetry,and read the textbook frequently to ensure that the content of ancient poetry is consistent with the textbook.Further development of audio books and other new publishing forms;Can launch a set of books,pay attention to the creation and continuation of the book brand;Emphasis on printing quality;Make full use of community and e-commerce marketing for book marketing,cultivate more loyal users,use the combination of online and offline marketing marketing model.