Research Of Emotional Factors Of Social Shopping Guide APP Based On Preference-Based Design

With the rapid development of Internet technology,especially the wide application of mobile Internet technology,China has entered the era of comprehensive mobile Internet.Various mobile applications have sprung up like mushrooms,among which online shopping apps have achieved unprecedented development in scale and form.Compared with the traditional way of shopping,online shopping has the advantages of low price,convenient purchase and other aspects.In just a few years,users' consumption habits and shopping scenes have undergone great changes.However,with a huge amount of commodities and information accumulated in the major e-commerce platforms,how to guide the high-quality commodities accurately to users and how to select satisfactory commodities in the huge commodity pool have become an urgent problem to be solved.Social shopping guide APP combines the attributes of social contact and e-commerce.It is an independent platform for users to seek purchase advice,create content,share experience and obtain services.The paper aims to solve the above problems and takes the social shopping guide APP as a case.Through theoretical research and experimental research,AISAS consumption and purchase model is used to explore consumers' purchasing behavior based on this research.Firstly,this paper determined the target population through questionnaire survey,and then drew two kinds of user portraits of ordinary users of social shopping guide APP and platform big V through user interviews.Then,a design method based on user preference was introduced as an experimental study.Four key emotional factors in the process of purchase and consumption were extracted through the evaluation construction method,and the association model between user emotional factors and design elements was built by combining quantitative tools of class I.Finally,through the design practice of the internship project "haohuo daily" APP,the author verified the scientificity and effectiveness of the model and method proposed in this paper,and improved the APP's color application,interface style,home page navigation,page layout,shopping mall page information flow form,community page sharing form.Through qualitative and quantitative research on social shopping guide APP,this paper aims to provide optimized design ideas and methods for it,so as to improve user attraction and satisfaction of shopping guide APP,and improve user experience and purchase experience.