Media Intervention In Rural Tourism Festival Research

In the context of the rural revitalization strategy,rural tourism festivals with multiple meanings to the rural economy,society,and cultural development have attracted more and more attention.Looking back at the development and operation mode of rural tourism festivals,from the initial government-run to government-led,social participation,and market operation mode transformation,business entities play an increasingly important role in it,and paper media as a type of enterprise also Participating in the hosting of festivals,its diverse media has brought more opportunities and possibilities to the development of rural tourism festivals.The involvement of the media has promoted the spread of traditional rural culture and greatly promoted the revitalization of rural culture.At present,there are many studies on rural tourism festivals,but there is little research on the specific content,operation methods,and problems of the media involvement in rural tourism festivals,and a theoretical system has not yet been formed.This article takes "Xin'an Evening News" as an example,analyzes the operation of "Xin'an Evening News" intervening in rural tourism festivals in the past two years by using literature analysis,questionnaire surveys,field investigations.It is of great theoretical guiding significance and enlightenment to put forward strategies and suggestions for other domestic media to intervene in rural tourism festivals and plan and publicize them.The research analysis of this article is divided into seven chapters.The first chapter is the introduction,which mainly introduces the research background and significance of the article,research review,research methods,innovation and deficiencies,and the definition of related concepts;The second chapter is the background of "Xin'an Evening News" intervening in rural tourism festivals;the third chapter analyzes the advantages of "Xin'an Evening News" intervening in tourism festivals,categorizes and summarizes the content of the evening newspaper's planning in the festival,and analyzes the evening newspaper's promotion of the countryside Mode of operation;Chapter 4 analyzes the positive effects of "Xin'an Evening News" intervening in rural tourism festivals through questionnaire surveys,mainly divided into the effects on festival activities and the effects on rural development;Chapter 5 summarizes the problems of "Xin'an Evening News" intervening in rural tourism festivals,and analyzes the causes of the problems;Chapter 6 is the strategy recommendations of "Xin'an Evening News" intervening in rural tourism festivals;Chapter7 is the conclusion.