The Research And Practice Of Visual Promotion Planning Of Douban Reading

With the development of emerging Internet technologies such as big data and artificial intelligence,the digitization process in all walks of life is gradually accelerating,and the way people read is also changing.The way people read is changing dramatically.Most e-reading platforms are paying more and more attention to the interactive and social nature of products.But many e-reading platforms are starting to fall behind.For example,"Dou Ban reading platform" is an early established reading community based on mobile Internet in China.But in the current reading market,the development has been stagnant,in the operation and planning of the development of The Times.This topic in Dou Ban reading platform as the research object,collecting consulting a large number of Dou Ban reading platform development literature,combination of online survey research,and the digital reading of the domestic and foreign similar platform,this paper compares and analyzes the douban reading platform in the marketing mode and medium is analyzed,and concluded the advantages for the development of the platform and communication of the insufficiency of the promotion,design planning,finally,in combination with the practical situation of our country puts forward the development strategy of doubanreading platform.In the strategy,specific improvement methods and implementation plans are proposed for the problems in the development of douban reading platform,the overall design style of the platform is integrated,and the innovation of the platform in content and specific improvement methods in the way of promotion are proposed.Hope douban reading platform through online media promotion and design practice,improve the state of douban reading platform promotion,to improve the overall platform user viscosity,make the douban reading platform to continue to lead the contemporary culture lovers,attract more cultural enthusiasts to join douban "spiritual world",for the younger generation of intellectuals to provide a more interesting and positive thinking interactive platform,play a more active cultural value.