Development Research Of Children's Audio Books In Domestic Publishing Organizations

With the rapid spread of mobile terminals and the continuous development of digital technology,people's reading methods have undergone great changes.In recent years,the National National Reading Survey data shows that the contact rate of digital reading methods,including listening to books,has gradually increased.As parents increasingly value the input of children's enlightenment education and the shaping of reading habits,children's audiobooks have become the new choice of many parents with their dual attributes of entertainment and education.The rapid growth of audio-reading users has made the audio-reading industry a new growth point in the publishing industry.This has brought the opportunities and challenges of digital transformation,upgrading and integration to traditional publishing companies in the context of media convergence.Since the 1980 s,domestic children's audio books have experienced the transformation of physical publishing with tapes and CD-ROMs to obtain voice services through websites,mobile apps,and smart reading terminals.In order to gain a deeper understanding of the user's use of audiobooks for children,the author first conducted a questionnaire survey of 170 parents to collect information on the use of audiobooks by parents and children,including information on listening to books,listening preferences,spending habits,and satisfaction.Subsequently,through data analysis and comparative study with Internet audio platform,it is concluded that there are three prominent problems in the development of children's audiobooks in domestic publishing institutions: audio content and audio quality need to be improved,profit model needs to be innovated and piracy infringement problems frequently occur..Finally,the development strategy of children's audio books in Chinese publishing institutions is proposed.The author believes that publishing institutions can build an audiobook platform that integrates content production,publishing and distribution;segment audiences to create high-quality content;realize multimedia interactive reading,optimize user experience;diversify distribution channels,improve profit model;strengthen audio publishing The planning,organization,supervision and support of professional associations promote the healthy development of children's reading industry chain.