Construction And Application Of Fertilizer Supply And Marketing Platform Based On Internet Information Technology

Fertilizer is a long-standing and important agricultural production material that is vital to the agricultural sector.Fertilizers can increase soil nutrients,increase crop yields,and increase farmers' income.China has sufficient fertilizer resources,and its production level is high,and international trade activities are active.At this stage,the market is in the buyer's market stage.At present,the sales of fertilizers are very long,and the supply of fertilizers is far higher than the demand,the variety is diverse,the brands are many,and the farmers'willingness to purchase is insufficient.With the continuous development of Internet technology and the continuous development of e-commerce,social development has entered the era of Internet+.In such an environment,it has laid a solid foundation for the development of agricultural production materials towards the network marketing model,and is also conducive to driving deeper inquiry into rural informationization.The continuous improvement of computer technology,the rapid adjustment of marketing methods,facing new challenges and opportunities,fertilizer product sales companies must find the most appropriate development model,adjust the face-to-face transaction model,promote the integration of network marketing concepts into marketing links,improve agriculture The degree of informationization of the industry.At this stage,standing on the standpoint of domestic agricultural production materials production enterprises,companies that use network technology to implement product marketing,human resources,cost control and other tasks are gradually increasing,but the companies implementing online marketing are rare.Firstly,the background and significance of the research were explored around the construction of fertilizer supply and marketing network platform,and the market characteristics of fertilizer products,the influence of Internet information and the role of fertilizer supply and marketing platform were expounded.Then it compares the differences of Internet industry between China and the world and the difference of using Internet information technology in agriculture.The results show that the development of agricultural informatization in China is not mature compared with that in the country.In addition,the targeted design of fertilizer supply and marketing platform is carried out,and the research of system requirements is determined.Overall design and Zhou Xiang design,the overall achievement of antenatal booking,birth monitoring,postnatal marketing Chain network management significance,can achieve user registration and online browsing,search and other design work.Finally,the design of the website platform is completed.The network platform includes two parts:front page display and background management.The foreground uses Servlet technology,uses XHTML language to use CSS layout,and some modules use Java design language to access map publishing service based on SurperMap company.The background uses MySQL database to record data.The fertilizer supply and marketing platform designed this time contains many functional modules,including information management,shopping management,user management,data analysis,and intelligent forecasting.This system breaks through the limitations of time and space.With advanced technology,it increases the marketing scope of the market,helps people who purchase fertilizer and distributors to communicate directly,and helps to realize agricultural informationization and e-commerce.In the development of rural areas,there are people who raise the income level of farmers.