Research On Self-Media Intervention In The Organization And Management Of Farmers' Specialized Cooperatives

Farmers' professional cooperatives are not only a typical cooperative economic organization,but also the main force in the implementation of rural revitalization strategy.In order to achieve the win-win economic and social development of organizations and individuals in the cooperative economy,we must pay attention to the organization and management of cooperatives.This study takes the organization and management of cooperative members as the starting point,and uses the we-media intervention method to design and empirical research on the organization and management and organizational development of cooperatives.The DEA-Tobit model is used to analyze and process the survey data,and the main influencing factors of cooperative organization and management are screened out,such as member management literacy,department function distribution,organization management norm,organizational environment and so on.The "three-dimensional" model of we-media intervention and the intervention framework of "input-feedback-construction" intervention are constructed,and the intervention process is analyzed.This paper puts forward the corresponding intervention strategies for members in different stages,such as planning and preparation stage,implementation and control stage,evaluation and reflection stage and so on.Through the empirical study of we-media intervention in theorganization and management of cooperatives,it is found that specific intervention measures are taken to the experimental society according to the established intervention model and framework,and a comparative study of pre-test and post-test is carried out with the control group.The results show that the intervention process and intervention measures designed by the we-media intervention model framework are effective,the overall management perception level and management literacy of members are improved,the organizational management ability of members is stronger,and the organizational structure of cooperatives is more strengthened.the organizational management process is simplified and effective,and the work efficiency of each department is higher.Thus it can be seen that we-media intervention has a significant positive impact on the overall organization and management of cooperatives,which helps to improve the organizational and management behavior of cooperatives,and further enhance the overall management effect of cooperative organizations.