Research On The Similarity And Innovation Of The Original Reality Show Mode Of Music In China

In 2018,nine original variety shows,such as National Treasure,Readers,Classic Chanting and Spreading,and Battle of Sounds,appeared on the main stage of Cannes Spring Television Festival.China's original variety show was on the development,exhibiting the copyright of reality show with Chinese characteristics on the world television stage,and pushing China's original variety show to the world.The gene of Chinese culture is embedded in the original variety show,which links important society topics.It is an important bridge to show the style of the times,practice cultural self-confidence and tell Chinese stories well.It is not only the new progress of national innovation,but also the effective transformation of intellectual property rights into economy and win-win situation of economic and social benefits.The homomorphism of variety reality show program mode refers to the phenomenon that in order to make variety show obtain legitimacy and cultural support and reduce uncertainty.the program mode is gradually similar in cultural content and structure,which is commonly known as "homogenization".In order to clarify the boundaries between homomorphism and innovation theoretically,analyze the causes and mechanisms of homomorphism of variety show modes,and explore the mechanism of promoting the innovation of original variety show modes,this research adopts qualitative content analysis methods,such as "Chinese Good Songs"(CCTV),"Voice of Dream"(Zhejiang Satellite TV),"War of Tian Ge"(Eastern Satellite TV),and "City of Fantasy Music"(Lake).Southern Satellite TV and Jiangsu Satellite TV are the research objects to analyze whether the most representative mode of Chinese original music variety shows from 2014 to 2018 has the same shape and its reasons.The research finds that the domestic music variety shows the same pattern of program,but there are also some innovations.This study uses the institutional isomorphism theory to further analyze themotivation of the homomorphism of original music variety show modes.The study finds that the homomorphism of program modes is related to the compulsory homomorphism caused by regulatory factors,the normative homomorphism caused by normative factors and the imitative homomorphism caused by cultural cognitive factors.This study makes up for the previous similar research.The main innovation of this study is the insufficiency of the analysis of the causes of homogeneity.