Based On Use And Gratification Theory,Research On Audiences' Perceptions Of Celebrity Images In Reality Shows

The programme <Survival Challenge> which broadcasted in 2000 could be regarded as the first reality show in China.Since then,a series of phenomenal reality shows such as<Super girls> and <Just two of us> in Chinese version have come out.In addition,with the development of technology,the content and standard of the reality shows have become more diversified.Except the reality shows participated by the ordinary people,more celebrity reality shows and reality shows jointly participated by celebrities and ordinary people have occupied a more significant position in Chinese variety shows.With the popularity of celebrity reality shows,more and more celebrities' private images are presented and even reconstructed by the reality shows.On the one hand,the celebrity image has certain cultural and commercial value.On the other hand,according to the theory of Use and Gratification,the "real" image of the celebrity in the reality show may satisfy the curiosity and voyeurism of the audience.From the perspective of Use and Gratification Theory,firstly,this paper has analyzed the origin,development,and influence of the celebrity reality shows,and also research on the cultural and commercial value of star images.Secondly,using the method of a questionnaire survey to investigate and analyze the audience's perception and attitude towards the celebrity images.After classifying and summarizing the collected data,I find that the star image has certain cultural and commercial value.To be more specific,on the one hand,it can be seen as a reflection of contemporary culture and social life.On the other hand,it can also be used in advertising to attract the attention of the audience and influence the purchase desire of the consumers.In addition,when facing with the “real”images of the celebrities presented by the reality shows,although some audiences could feel that the distance between them and stars is shortened and their curiosity and voyeurism could be satisfied,more audiences can still clearly distinguish the difference between the real image of stars and the image shown in reality shows.From the perspective of audience research,this paper could provide a new perspective for the researcher in celebrity image and the celebrity reality shows research.In fact,in the study of celebrity reality shows,the celebrities images are the products and the consumer are the audiences.To be more specific,only to meet the needs of the audience,the value of the celebrity images could be shown.To sum up,audiences areeager for the "reality",but at the same time they are attracted by the "show".Only a reasonable and effective combination of "reality" and "show" can satisfy audiences' real needs.