Research On The "Information Cocoon Room" Effect Of TencentNews Client

Today,as information dissemination becomes more and more segmented,advances in technology have led to changes in the field of information dissemination.The media records the user's behavior through technology,marks the user's preferences,and accurately depicts the user's image from the inside to the outside,thus realizing personalized information push.Such a mechanism not only solves the problem that the information required by the user is buried under a lot of interference information under the condition of information overload,but also realizes the transformation of the user status under the "use and satisfaction theory".The position of the person turns to the audience standard.But inevitably,the mechanism of personalized recommendation will undoubtedly bring about repeated superposition of similar information,and the information of similarities and differences will continue to decrease,thus constructing a closed information space-"information mortuary." This paper investigates users based on the satisfaction perspective of user contact behavior.Based on the concept of �information mortuary� and related theoretical analysis,the specific expressions of �information mortuary� in Tencent News client are summarized.From the three perspectives of social environment,audience,and news platform,think about the formation of the phenomenon of "information mortuary" in Tencent news client.Based on the characteristics and influencing factors of �information mortuary�,it explores its negative impact on individual audiences and society.Finally,based on the user perspective and the platform perspective,we will reflect on the shackles of the �information mortuary� and propose relevant ideas and methods.