Research On The Socialization Of Reading In The Era Of Mobile Internet

As the main way for human beings to obtain information,reading has always occupied an important position in people's social life.Since the report of the18 th national congress of the communist party of China put forward the idea of "carrying out nationwide reading activities",reading has become a hot topic in the whole society.There are different modes of reading in different times.In the era of mobile Internet,social media based on new media exert great influence.Social genes are integrated into different fields.And "We Chat reading" rely on We Chat social acquaintance relationship chain platform,launched in 2015 with the label "+ social reading" some vibration on the application for the mobile reading market,at the same time of providing users with comfortable reading experience,"We Chat reading" the operation mode of the social to make them available as social reading,typical.Based on the new features of current reading conditions during the age of the mobile Internet,with social reading platform "We Chat reading" as an example,based on the use of "We Chat reading platform",observing,and users,the user in reading in social,platform and reading content representation of social culture,analyzes the impact of,and in the process of the reading in the study found that the current social problems and the future development path is discussed in this paper.According to this,this paper is divided into five parts.The first part is the introduction,including the background and significance of the topic,methods used in the research,research innovations and key problems to be solved.The second part of this article,from the era of mobile Internet reading environment according to the analysis of new characteristics,on the basis of the mobile Internet development of the concept and technology of web2.0,summarized the characteristics of the emerging media,bring reading environment evolvement of technical development,production technology the development impetus of reading carrier update,a sharp expansion in the influence of social media,individual needs to get a lot of attention and participation in the user as a node information dissemination four new features,contribute the resulting social reading,this a fundamental part for research,The third part,through the long-term sneaking observation and use of "WeChat reading",analyzes its development and socialization as a social reading platform.At the same time,the use and reading social status of "We Chat reading" users were investigated by questionnaire survey method,and their characteristics,usage habits and social behaviors were analyzed and summarized.It was pointed out that "We Chat reading" was the representative study of reading socialization.The fourth part,based on the above "WeChat reading" platform and the investigation and analysis of the user,view,respectively from the reading of the social analysis of users including user characteristics,needs,preferences,and reading social cultural content representation that is central to read through the content to social migration,with collective building personal reading circle,shallow reading instead of deep reading become mainstream,including reading and reading social platform and social aspects characteristics analysis,the last throughout reading social status analysis its reshaping the industry traditional content production pattern reconstruction reading media relations,build scenes interactive mechanism.In the last part,based on the above analysis,this paper attempts to propose a feasible development path for the problems of the evolution of reading core,the lack of platform innovation,and the indifference of copyright awareness existing in the current stage of reading socialization.The majority of users should adjust their reading thinking and cultivate their reading habits.Editors as publishers should change their editorial thinking and seek innovative ideas.Platform side expands social function and enriches platform profit model;In addition,we should strengthen content control and establish copyright awareness in order to guide the socialization of reading in the right direction.