Research On The Interactive Ritual Chain Of Star Fan Community Under The Network Environment

With the development of the Internet,especially the application and development of social media led by Sina Weibo and WeChat,individuals that were originally scattered and separated were connected,a large number of virtual communities have emerged in Chinese Internet space.Among the many virtual communities,the fan community is the most powerful and most noticeable.In the same era as traditional media,idols rely on their works to attract fans 'attention,but in the Internet era,fans mostly use idols as terminals for entertainment consumption.So in the Internet era,what is the organization of the fan community? Where does the cohesiveness of the fan community come from? What are the new characteristics of the fan community?From a macro point of view,the research on fan community originated from western countries and Hong Kong,Macao and Taiwan.The content of the research has practical significance.However,the research on fan community in China is lagging behind,and there is a lack of theoretical framework to systematically explain the reasons behind the various behaviors of fan community.In this paper,Wuyifan and his fan community are selected as a case study.The related theories of the interactive ritual chain are mainly used to explain the process of Wuyifan's fan organization and self-organization.The mechanism of Wuyifan's fan community interaction ceremony and the type of ceremony and the specific performance of Wuyifan's fan community after gaining emotional energy and identity.Wu Yifan is an influential new idol in China in recent years.He is also a top star with Chinese attributes created by the domestic star industry.Because of his outstanding appearance and superb stage performance,Wu Yifan has won the favor of numerous fans.His fan community is also a huge group strength that can not be ignored.The strength of the fast-growing team is huge.In this paper,Wuyifan's fan community is studied by case study,participatory observation,in-depth interview and content analysis.In the introduction,the author explains the reasons and significance of the research,and combs the relevant literature on the important concepts of "fan","community","interactive ritual chain",and "identity".This paper introduces the proposed innovation and research methods,and lays the groundwork for the full text.The second chapter mainly analyzes the aggregation platform and community characteristics of Wuyifan's fan community.Because of the development of the Internet and Wuyifan's personal charm and influence,fans spontaneously formed a community,Only by forming a community can fans better play their combined role and use the collective image as an idol.The author also studied the fan aggregation platforms such as "QQ Group,WeChat Group," "Baidu Post Bar," "Fan Station," and "Super Topic," and combed out the functions and characteristics of each aggregation platform.This paper explores how information is transmitted and managed among the fans of various aggregation platforms.The author found that Wuyifan's fan community activity platform is decentralized and decentralized,and the community members are diversified and mobile.The third chapter focuses on the interactive ceremony of Wuyifan's fan community.Within the fan community,fans can not only interact directly and indirectly with idols,but also have various interactive ceremonies and social patterns among fans.But before fans can interact,they must judge who is a participant in the ceremony and who is an outsider through the accumulation and sharing of fan knowledge and the distinguishing symbols.Although the Internet has broken the limitations of time and space,the common presence of physical space is no longer a necessary condition for interactive rituals.Online remote communication can also provide fans with some shared attention and emotions.However,Only adequate body aggregation can produce the strongest effect.Off-line activities allow individual fans to gather,deepen the relationship between individuals,and make each other more intimate.As the Transformer of emotion,the interactive ritual promotes the community members of different power positions to obtain different emotional energy from the interactive ritual.The fourth chapter discusses the identity of Wuyifan's fan community.Through the emotional projection,self-recognition,and expression of idols,fans form a strong sense of identity for individuals andcommunities.Once they accept that they are Wuyifan fans.Identity,They will make a series of fan behaviors for idols,such as standings,reviews,and data.Chapter 5 summarizes the research findings and shortcomings of this article.Through the observation and research of Wuyifan's fan community,the author finds that the fan community of traffic stars has common points.The author's research may provide some reference value and reference meaning for the community research of other traffic stars.