| With the increasingly fierce competition in the media industry,the way that audiences access to information is becoming more and more diverse.At the same time,the demand is also different.In order to survive the fierce competition,newspapers must meet the needs of different readers.For a variety of reasons,the modern people increased the demand for stylistic entertainment information.Prefecture city newspaper began to dig and attach importance to the minority market in order to win the competition.Especially since the 18 th National Congress,the strong support of the state for the cause of culture and sports has directly promoted the prosperity of the cultural and sports undertakings of the prefecture-level city.Various sports events and activities have also provided a constant stream of news material for the municipal evening newspapers.Influenced by factors such as the cost of advertising and layout of newspapers,as well as the source of materials,the Baotou Evening News diverted culture and sports to other pages after May 2017.However,it is undeniable that it has made a great contribution to Baotou Evening News and the prosperity of cultural and sports undertakings in Baotou area during the development of the special edition of "style and Entertainment".At the same time,it has also led the citizens of Baotou region to pay attention to local sports events and promote the development of local culture and sports industry.Meanwhile,it has also become the "city card" of Baotou.This paper makes a statistical analysis of 1134 stylistic reports from August 2015 to May 2017 in Baotou Evening News.The paper is divided into five parts.The first part is the introduction,which discusses the research background,the basis of the topic selection,the literature review,the purpose and innovation of the research,and the definition of the concepts of the evening newspaper and the metropolitan newspaper.The second part analyzes the text data of the objects studied,and analyzes the distribution of the style layout of Baotou Evening News from the distribution of the number ofarticles,the time distribution and the contents published in the paper.The third part discusses that the content of the report has a strong local color from the source of the manuscript,the area of concern,and the relevance and proximity of its service object.To highlight the features of the stylistic layout through the popular title,the rich expression and the variety of reporting angles.The forth part expounds the media amalgamation and transition diversion of Baotou Evening News style edition under the change of media environment in order to seek long-term development in the process of transformation.The fifth part is the conclusion part,which summarizes the development of the stylistic edition of Baotou Evening News and looks forward to its future development. |
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