Study On The Spreading Effect Of Short Video Of "Foreign Online Celebrities" In The Bilibili

With the continuous development of social media and short video platforms,the “foreign online celebrities” has attracted and shaped a number of “foreign online celebrities”.The foreign online celebrities group bridges the interaction between countries and plays the role of cross-cultural communication.Through short video content,they convey Chinese culture,promote the communication and communication of Chinese and foreign cultures and construct the national image.This paper sorts out the foreign online celebrities groups on the platform,and combs 46 foreign online celebrities from four continents and 15 countries with more than one million hits,and selects more than 70 million of them from the broadcast.Five foreign online celebrities in five countries were selected as research objects.Their published Chinese and foreign cultural related videos 922 were used as research samples.The content analysis method was used to encode samples from six aspects: video theme,video structure and content tendency.The content of the short video of foreign online celebrities.Through the research of content,the paper analyzes the dissemination effect of the short video content of “foreign online celebrities”.The positive role is to play the touchstone of the dissemination of Chinese culture,the “he” of the national image,and the external communication effect.However,there are still many problems in the spread of the short video of "foreign online celebrities",analyzing the existing problems and giving governance measures.Promote strengths and avoid weaknesses,and make the "foreign online celebrities" short video get better development.