Study On The Reversal Of Public Opinion In Network Communication

With the rapid development of network communication technology,media platforms are becoming more and more diversified,and the way people receive information has also undergone tremendous changes.The development of the Internet has brought massive fragmented information and people's fragmented reading methods,which has brought a new pattern to the current public opinion ecological environment.In the era when everyone has a microphone,in the network communication environment with faster speed,larger scale and wider influence,the network public opinion is becoming more and more turbulent,becoming the form of public opinion evolution,so we have to pay attention to its research.We usually think that the network public opinion is the public sentiment expressed in the network communication environment.The reversal of the network public opinion is a new form of the evolution of the network public opinion in recent years.At present,the network public opinion reversal shows the trend of expanding the number of events,the reversal time is becoming shorter and shorter,and the emotional attitude of netizens before and after the reversal is completely opposite.In the process of network public opinion reversal,the mainstream media actively carry out factual verification,excavate the truth of the news,give the audience the real news as soon as possible,and make the response of the public opinion field gradually become rational and objective through the authority of the mainstream media,which has become an important force in building a good ecological public opinion environment.For example,"self-portrait incident in operating room","the beating of a female driver in Chengdu" and "the digging of eggs by post-90 s college students in Henan" are typical cases.Although the development of Internet technology has given people more opportunities to participate in democracy,and people can freely express their opinions,it is also prone to the chaos of network public opinion,false information and rumors flying all over the world.At this time,it is even more necessary for the authoritative mainstream media to clear the clouds for the audience,and also for the audience to create a real news event,to build a structure for the audience.Healthy and green network public opinion environment.In view of this phenomenon,this paper applies the theories of "silent spiral","opinion leader","stereotype" and "agenda setting" to analyze the communication phenomenon.At the same time,it analyses the performance,characteristics and patterns of the phenomenon of public opinion inversion under the network communication environment,the elements of network public opinion inversion,and the role of mainstream media in the process of network public opinion inversion through typical events.Finally,from different perspectives,this paper studies how to build a good public opinion ecological environment.