Research On The Propagation Of Mobile Short Video APP In UGC Mode In China

Short video APP has been popular since 2013,and has become one of the most popular application software types.It has the advantages of low production threshold and fast dissemination speed,making the audience the center of the dissemination process.As the most popular short video APP in 2018,tremolo APP has a large number of users in different age groups,especially among young people.They are no longer just viewers,but more willing to become video producers and original creators.In this paper,the development of mobile short video APP in China is reviewed,and they are sorted out and classified.Short video APP in China has gone through three stages of development: filling the market gap in the early stage,developing instrumental applications in the middle stage and vertical classification in the later stage.In the study of the characteristics of short video APP and the analysis of typical short video APP,it is found that short video APP has the unique advantages of fast speed and low threshold compared with the traditional transmission mode.Through the study of the current situation of the TIKTOK APP,the development process and the time line of major events of dither APP are sorted out from the overall development situation,and the past and present of dither are fully grasped.Then,through the analysis of the main body of communication,audience,content and mode of communication,it carries out a comprehensive and in-depth analysis.Questionnaire survey was used to understand the use of tremolo users.Different groups have different characteristics.TIKTOK APP in 2018 can not be separated from its marketing and operation.With its parent company's powerful algorithmic logic in the headlines today,the operation of tremolo has also advanced to a higher level.Nowadays,tremolo is a huge traffic platform,but how to realize business,how to strengthen the user's stickiness,and how to solve various problems in development have become worthy of consideration.This is a research topic that keeps up with the trend.This paper analyses the current situation of dithered short video APP from the perspective of communication,and puts forward some problems and suggestions.