Analysis And Design Of The Product Development Project Management Process Of Nanjing Cable All-in-one TV

With the development of social economy and technology,the direction of national broadband strategic recently has made the broadband rate increased year by year.Based on this situation,the major three telecom operators and Internet Co.have begun to enter the broadband network video market which completely breaking the status of video industry once the cable network operator monopolized around the country,which induced to a certain user loss in the cable network operator,and the existing products strategy cannot keep up with the needs of the user.To maintain sustainable market sharing,we must explore new business growth points and to innovate product development.However,the technology system applied in the cable network operators are not uniform at all,and they owned little product R & D engineers,so the operators must rely on their third party resources to achieve the products develop.But the product development and management method is the original investment project of the company,which is not suitable for the product development and management cooperatively,which may lead to develop the new products cost a long cycle which cannot keep up with the market demand variation and finally lose lots of market opportunities.This paper is based on the analysis and design of the management process of the All-in-one TV product in Nanjing cable networks.Through the analysis of the large number of related project management literatures and a certain references,this paper makes a survey and analysis on the current status of development project management process on the All-in-one TV product in Nanjing cable networks and find out the problems of both the develop process and the organizational framework.First and foremost,this paper based on the theory of process management principle,combining with the situation of Nanjing cable networks,researches the corresponding process optimization principles,and adjusts the organization framework for the process design according to the related theory of organizational structure model.Besides,this paper based on WBS method to propose the work division and steps on the product development,and based on the managed and refined on the work flow chart to propose schedule risk control,communication and coordination mechanism,task assessment and incentive mechanism to ensure the normal operation of the process.Last but not the least this paper carries out the comparison of product development cycle,product quality and development manpower data process optimization carried out before and after.Through the research of this paper,based on the integration of process optimization theory and product development project management process optimization we proposed,we shorten theAll-in-one TV product development cycle,improve the user experience and advance the product quality,and we put forward the specific process operation guarantee method though the innovation on the process management of collaborative development.The method proposed in this paper achieve the All-in-one TV product development process management standard unified,the workflow reasonable and process priority controllable and which also achieved high quality and low human resources cost objects.The proposed method provided the process management tool for next generations of All-in-one TV products and relatives.