| Location-based service,known as LBS,is a kind of information service based on positioning,GIS and mobile Internet technology.With the rapid development of mobile internet and continuous spread of mobile phone,LBS gradually became a fundamental service inside many kinds of mobile application.Mobile game is one of the important application field.Through various application forms,the combination of LBS and mobile game can provide innovative gaming experience for gamers.Thus,more and more mobile game developers have paying their attention to LBS.The combination of mobile game and LBS started with simple social networking games,but this model faded with the the develop of the entire mobile application market.Recently,there are some new LBS+game mobile models,which make users feel sense of identification and belonging.This phenomenon can be explained by construal level theory(CLT)and psychology distance.Moreover,this phenomenon was rarely mentioned in academic researches.Based on that,this paper constructed a theoretic model to study the influence factors of users'behavior intention towards the application of LBS in mobile game with the theoretic background of CLT&psychology distance and technology acceptance model.Based on that model,this paper conducted a empirical study through questionnaire data,using statistical methods such as descriptive statistics,linear regression,correlation analysis and structure equation model.The main result includes:1)The user's attitude towards the use of LBS services in mobile games is influenced by the psychological distance,2)The Perceived usefulness and Perceived ease of LBS function in mobile games have a significant impact on psychological distance,3)Psychological distance has partial mediation effect,4)The attitude could affect user's behavior intention,5)Psychological distance and CLT can provide theoretical supports for the acceptance of LBS technology in mobile games,but they also have some limitations. |
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