A Study On Users' Participation Behavior Of The Black House In Bilibili Website

With the vigorous development of new Internet media,the identity transformation from "audience" to "user" has been promoted.The image of "audience" in the early "magic bullet theory" has long been gone,and "user" is the precise description of "media user" in the new media environment.The current new media environment is a field dominated by participatory culture.As a new media culture,participatory culture emphasizes not only creative individual expression,but also active interaction and participation.As a youth network subcultural community,the video sharing website Bilibili embodies the concept of participatory culture in all aspects of community content production and operation management.User participation is the basis and guarantee of community development.In Bilibili,it has become normal for users to gather the identity of producer,consumer and disseminator.More novel empowerment lies in users' participation in the community management of Bilibili.This paper will study the behavior of users' participating in community management at Bilibili,analyze the main behavior of users' participating in community management activities,and clarify the roles and functions of users.The realization of this process is mainly through participatory online observation and text analysis.After months of investigation and personal experience of users' participation in community management activities,relevant conclusions are drawn.Through interviews,the study also explores the motivation,purpose and psychological changes of users in different stages of community management activities in the black house.Users' participation in the network community is a dual involvement of emotion and action.A better understanding of community user participation will help communities improve service quality and promote better community development.Finally,this paper focuses on the role and significance of user participation in community management,summarizes the positive effects,and deeply rethink on anomie behavior,in order to provide help for more network communities to learn the experience of Bilibili and promote deeper community participation.As a youth network subcultural community,Bilibili satisfies the desire of subcultural fans to participate in community content production and management.Participation,interaction and sharing are the constant spiritual connotations of Bilibili community.It can be affirmed that the behavior effect of Bilibili user participating in community management is good,and it is undoubtedly a successful exploration of network community management mode.