Research On The Media Narrative Of Video Clips Social Media

In recent years,with the spread of the Internet and mobile phones,under the impact of massive information,people's communication time and space has been continuously divided into small fragments.This has led to a huge shift in the way people read,and began to pursue speedy and wide-format fragmented reading,and the new medium form is meeting the needs of people to access information anytime and anywhere,which is most prominent in the development of short video social media.With the emergence of this new form of media,a unique narrative model has gradually penetrated the hearts of the people,bringing a new narrative experience for users.This paper begins with the short video of Douyin and sorts out its development background and current development status.Secondly,the interactive narrative mode of Douyin is analyzed from the aspects of Douyin short video's narrative content,narrative form,narrative characteristics and so on.In interactive video creation,users are given equal communication and independent choice to change the narrative form.Next,the users of the Douyin are elaborated on the construction of the user's personal identity and participate in the interactive narrative.The way and the needs of users point out the important role that users play in interactive narrative.Finally,from the background of contemporary social and cultural development,the influence of media narrative of mobile social media on human ecology is expounded.In the era of "amusing ourselves to death" in the network information era,the most important feature of social media lies in the participation of users.This paper studies from the perspective of narratology,hoping to explore the content traits and narrative patterns of new media from a new perspective.I hope that I can provide new ideas for the research in the field of narratolog.