Research On The Development Strategy Of Caixin From The Perspective Of Media Ecology

After nearly a decade of development,caixin has now transformed itself into a business model of paying for content.However,there are still many challenges in the practical operation of this mode,so it is worth exploring how caixin should formulate development strategies to meet these challenges in the current environment.Caixin with biology,in the natural environment in the ecological environment,and ecology is a special study of the biological relationship between its environment,therefore this article with caixin as the research object,through the perspective of ecology place caixin in the framework of internal and external ecological environment,by investigating the present situation of internal and external ecological environment of ecological factors,and then analyzes the facing ecological crisis,coupled with ecology theories for caixin put forward the corresponding development strategy.Based on the analysis of the internal and external ecological environment of caixin,this paper finds that there are some problems in the indirect external ecological environment,such as difficulty in copyright protection,obvious consumption classification and the peak of user dividend.In the direct external ecological environment,there are problems such as user experience to be improved,platform monopoly to increase costs,and technological innovation to be broken through.There is a problem of personnel adjustment in the internal ecological environment of caixin.Based on the above problems,this paper combined with the relevant theories of ecology put forward the corresponding development strategy.Aiming at the problem of indirect external ecological environment,the paper puts forward the development strategy of establishing sharing mechanism,using scene marketing and user thinking.Aiming at the problems of direct external ecological environment,the paper puts forward the development strategies of refined operation,cross-border cooperation and bidimensional innovation.Aiming at the problems of internal ecological environment,this paper puts forward the development strategy of strengthening the personal influence of leaders.Based on the theory of ecology,this paper makes an in-depth analysis of caixin from the macro,medium and micro levels,providing a more comprehensive research perspective for the study of caixin.In the context of media transformation,caixin became the first financial and economic media in China to implement comprehensive charging,which is undoubtedly a positive example for other financial and economic media in the transformation.This paper not only provides some Suggestions for the development of caixin itself,but also provides some references for the development of other financial and economic media by combing the past development history of caixin and exploring its future development strategies.