Research On The Modeling Of The Host Image Of Television Program "Homeland Dreamland"

As an important factor in the process of media communication,TV presenter's image plays an important role in the study of communication effects.Along with the vigorous development of China's hosted industry,the host industry has gradually exposed some inevitable development problems.Among them,the proposition of the image of TV presenters has always been the focus of debate between the academic community and the industry.It is necessary to conduct in-depth analysis in combination with cases and practice.The image of TV presenter is a two-way interactive process of internal and external training.The host should not only do a good job of image input,but also handle the integrated input of information externalization.This paper mainly adopts the combination of content analysis method and qualitative analysis method,and lays the basic foundations for the "I" and "me" theory,the Lasswell theory,the Stanislavsky performance system and the Brecht performance system.On the basis of the interpretation of the theory,the 100-episode series of TV programs of "Homeland Dreamland" is taken as a research sample.The 14 presenters appearing in the TV program are identified as research objects,and the different hosts who study individual differences are The self-consciousness awakening in the process of hosting,the particularity and universality of the self,the transformation of the role of the host and the guest in the process of shaping the image of the host,and the role interpretation of the performance of the ecstasy;On the basis of the basic definition of the image of the host and the frontier,the author further explores the dynamic listening and the comprehensive reception of information and the diversified oral expression and rationalization of the image of the host;by thinking about the relevant generalization,analysis and discussion of the research object,Summarizing the need to shape the relationship between the host image building and branding programs and so on.Through the discussion of this article,I hope to establish a successful model of the image of the host of "Homeland Dreamland";sum up the common experience of the image of the TV presenter;and enhance the connotation of the image of the TV presenter.