| For a long time,the status of the mainstream media is determined by the public's choice.It plays an important role in the changes of the times.It is not only the opinion leader in public opinion and the setter of the public agenda,but also the interpreter of the mainstream value and the provider of high-quality information.The rapid development of network technology has provided infinite possibilities for the dissemination of information.The traditional mass media,including the print media represented by books,magazines and newspapers,and the electronic media represented by TV,radio,mobile phone clients,not only represent the mark of social change,but also play an important role and function in the process of social development.In the new media environment,because of the miscellaneous and lack of authenticity of information on the network,the audience gradually becomes the publisher of information,which leads to the increasing frequency of hot news and sensitive news on the network.Because of the particularity of events,reversal news constantly stimulates the nerves of the public in the process of communication,affects the social communication environment,and also causes the credibility and authority of the media.The impact of underestimation.This article combs the literature of mainstream media's social responsibility at home and abroad and observes social news,and finds that under the impact of new media such as Weixin and Weibo,the development of media industry in recent years often appears the phenomenon of abusing freedom and making people laugh.Therefore,this paper focuses on the mainstream media in the reversal news,analyzes its reflection of social responsibility in the reversal news,and tries to explore how it should bear social responsibility in the reversal news.Before the specific analysis,this paper first combs the research literature of the mainstream media,social responsibility and reverse news,emphasizing the development of media social responsibility in terms of social responsibility.Firstly,with the help of the theory of social responsibility of media,this paper combs the differences of social responsibility between China and the West,and explores the concept and scope of social responsibility of mainstream media in China.Then,based on the theory of media social responsibility,this paper analyses the new media environment and the status quo of media social responsibility,and clearly divides the social responsibility of the mainstream media,so as to draw the reflection of mainstream media's social responsibility in the face of network incidents.Here,the author will start with the frequent reversal news in recent years.Based on the research angle and direction of the paper,the author defines and analyses the reversal news,and summarizes several forms of the current reversal news communication.In recent years,reversal journalism has been mentioned and studied many times by scholars and industry,but it has not gradually disappeared in the public's vision as expected,but has become more and more active,to say the least,almost become a normal state,and has caused serious adverse effects on society and public opinion.Mainstream media have always been regarded as authoritative representatives.Their attitude towards reversal news and the corresponding measures are very important to grasp the trend of information and the dynamics of public opinion.The analysis of the advantages and disadvantages of reversal news itself will also be a test and spur to the mainstream media.Therefore,the third chapter of the paper specifically explores the performance of social responsibility of mainstream media in different types of reversal news,in order to explore the status quo of social responsibility of mainstream media in reversal news.This chapter will observe the manifestation of the mainstream media in the reversal of news,and try to explore the responsibility measures taken by the mainstream media in the complex reversal of public opinion.Based on the research purpose of this paper,this paper will discuss the intervention process and specific performance of mainstream media in reverse news,analyze the role and influence of mainstream media in the process of reverse news,and explore the ways and means of social responsibility under the background of mainstream media network environment.This paper will explore the performance of different mainstream media in the process of reversal of news,analyze the role and influence of mainstream media in the process of reversal of news,and then put forward the social responsibility of mainstream media in the process of reversal of news.Referring to the Blue Paper of China Internet Public Opinion Analysis Report(hereinafter referred to as Blue Paper)published by People's Network,this chapter selects the typical reversal news from the hottest news events of the year from 2014 to 2017.The data of the report is based on the participation and response of the event media in that year.Finally,20 hot events of public opinion are selected,and the evaluation results are more objective and accurate.By investigating and analyzing the communication environment of the mainstream media,this paper systematically studies the social responsibility of the mainstream media,explores and locks the current situation and situation of the mainstream media's social responsibility,focuses on the concrete manifestation of the mainstream media in the reverse news,summarizes the presentation and shortcomings of the mainstream media's social responsibility in the reverse news,and finally explores the mainstream media's face of the reverse.The strategy of highlighting social responsibility in complex public opinion networks such as news provides a solid backing for creating a fair and healthy environment for information dissemination,which is also the significance of this article. |
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