Traditional Media In Major News Events Short Video Communication Research

In the era of mobile internet,all kinds of short video applications continue to be hot,short-form video has the characteristics of audio-visual,fast-paced,and high information density,which makes it quickly become one of the important means of visualizing news reports,especially in the spread of major news events.The short,fast and new features of video communication are fully demonstrated.The outbreak of short-form videos has opened up more possibilities for the innovation of news dissemination.In this regard,Professor Li Liangrong believes that "short-form video will become an important way for future news releases."In the context of media convergence,the continuous innovation of technology and the mass popularization of mobile terminals have made it necessary for the media to change the way of news reporting.Short videos have also attracted the attention of traditional media.This paper sorts out the application status of short video in the field of news communication,and combines the short video works in the two major news events of the “Nineteenth National Congress” and Typhoon “Hawthorn” in terms of quantity,topic,form,audience interaction,etc.Analysis shows that it is a common way for traditional media to report news in the form of short videos in the spread of major news events.Moreover,traditional media has the advantages of obvious platform advantages,short video production professional ability,strong content communication matrix,and “sinking” video production means when using short video for news reporting.However,traditional media also has some problems in the process of using short video for news dissemination: lack of "user thinking",lack of innovation,inability to make full use of its powerful communication matrix,lack of audience interaction and user stickiness.In response to these problems,this paper proposes from the media,channels and content that traditional media needs to build platform-based media and pay attention to user experience when using short video for news dissemination;introduce intelligent distribution mechanism;cross-platform cooperation to improve communication efficiency and Adapt to the new environmentof mobile communication,and more suggestions such as “boutique” and “explosion”.