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Encoding And Decoding Of Media Image Of Hainan Migratory Elderly

Posted on:2020-10-25Degree:MasterType:Thesis
Country:ChinaCandidate:C J GongFull Text:PDF
GTID:2428330572969911Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
The migratory elderly is a kind of classification,a concept that is constantly being constructed and summoned,and a kind of imaginary good life,but this concrete practice is the tirst to consume the material behavior of the "buying house" material space.Filled in,and the prelude to this behavior is the display of real estate advertising.As a social connection,the media plays a large role in creating landscapes,intermediaries and society.As an audience of such advertising media,how the elderly migratory birds understand their own behaviors and how to understand their own lives depends to a large extent on our grasp of the media itself.This paper mainly uses quantitative analysis and qualitative analysis to analyze the information environment that constitutes the mode of media supply.At the same time,the elderly of migratory birds are explained by the method of "deep description"in ethnography,and finally analyze the form of advertisement and the leader of the media framework.-The political and economic logic of the local government.Migratory bird life as a kind of "good life" imagination contains not only the pursuit of health,but also the way to deal with an aging society,and it is also an investment behavior in the face of rapid economic development.In the process of exploring the modernization road belonging to China,the local government must avoid the experimental practice in special period affecting social stability,and the"anti-modernity modernity theory" different from the capitalist modernization mode to guide the current social affairs.In the beginning,we must continue to explore the superiority of the socialist system.In the end,we can only choose to agree with the general personal lifw in the hegemony based on "growth" and tacitly achieve the transformation of Hainan.This is the biggest common context between the individual and the local government,and it is also the reason why the migratory bird old man can be constructed and displayed as a new type of landscape.
Keywords/Search Tags:The Migratory Elderly, Media image, Context
PDF Full Text Request
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