The Transformation Soiution To The Emotional Mediation Programs Under Social Media

With the development of Internet technology,the media ecological environment has undergone great changes,especially the arrival of the social media era,to a large extent,has affected the traditional media communication channels and communication methods,the progress of media technology also makes more young viewers more willing to spend time in tablets,smartphones,mobile APPS and other social media platforms,so the competition between the media is becoming increasingly fierce.In addition,the major network variety shows have also brought great impact to the traditional TV emotional mediation programs.Incomplete statistics from 2010 to2019 showed that there were more than 50 television emotional mediation program in the country,these TV programs have set a brilliant viewing and advertising.However,since 2015,television emotional mediation programs have been having pressure pressure of losing audience,a decline in viewing,decreasing advertising revenue,some emotional mediation programs are even untenable,shutting down.This paper takes the TV Emotion mediation program as the research topic selection,through research of the industry leading TV emotion Mediation program "Gold Medal Mediation",carries out an in-depth investigation for column Operation State,interview for column Frontline staff,concretely analyzes the TV emotion mediation program development Dilemma and the challenge in social media era,puts forward some feasible suggestions for the further development of TV emotional mediation programs in the social media environment,so that TV emotional mediation programs can achieve sustainable development in an increasingly competitive environment.