Research On The Mechanisms Of False News Tracing In New Media Environment

Under the new media environment,the development of Internet technology and the more advanced mobile terminals have made tremendous changes in the way people access information and their reading behavior.Under the background of massive information,the user's reading characteristics are mainly shallow reading,blind access to information,making false news widely spread.The social media platform under Internet technology is the main publishing and dissemination platform for information.Under the social media platform,everyone is the publisher of information and can also publish instant information.The large amount of information spreads under the diversified social platform,and the purpose of communication has become diverse.Based on the communication mechanism of false news in the context of new media,combined with the theory of management,it analyzes 110 articles in the eleven years from 2007 to 2017.The false news sample studies the development characteristics of false news and the corresponding governance methods during the past 11 years,changes the governance at the macro level in the past,and explores the source based on traceability,so that false news can be governed on the basis of evidence.The widespread of false news from the media era has led to unclear responsibilities in the governance process,and the accountability of false content has become a problem.This paper proposes that traceability is the fundamental means to solve false news.Starting from the definition of traceability,we can learn from the successful experiences of other fields and explore the traceability mechanism suitable for false news.On the other hand,combined with the distribution and development of lyrics,it is assumed that the change of sentiment after false news traceability will be flat.The characteristics of the blockchain are traceable,decentralized,and non-replicable.It has great advantages in the governance of false news.At present,the supervision of false news at home and abroad has never been achieved through technical means.Based on the traceability,establish a “decentralized traceability database”.Through the establishment of the “public chain” and the “platform chain” of the operating platform under the blockchain technology and the establishment of a cross-chain fusion ecosystem under government supervision,the macro and micro are combined to maintain the authenticity of the information.