Research On Communication Strategies Of Journalism And Communication Academic Journals' We Chat Subscription

With the development of the Internet and information technology,the form of the media has changed a lot.Electronic reading has become mainstream,and the influence of We Chat public number has gradually increased.The proper use of We Chat public number can increase the influence of academic journals.The purpose of this paper is to study the main contents of the influence of the dissemination effect of the public number of the academic journal by summarizing its operation strategy by studying the contents of the We Chat public number of some CSSCI-originated journals of journalism and communication science.The four journals We Chat public numbers in the newsletter CSSCI source journals were selected: “Chinese Journal of Journalism & Communication"," Modern Communication "," Editor's Friend" and " Modern Publishing ".The first chapter of the thesis explains the background and significance of this study,research methods and research issues,and puts forward innovations.The second chapter is the literature review part,which combs the previous related research.The third chapter mainly studies the page layout of four journals We Chat public number,the amount of reading of the pushed content,the specific value of the amount of praise and the corresponding content.Discussing specific factors will affect the dissemination effect of the micro-channel public account of academic journals.Chapters 4,5,and 6 summarize the advantages and disadvantages of the operations strategies of the four periodical public accounts and propose solutions.Chapter VII summarizes the results of the studyThrough the study,it was found that the similarity of the communication strategy of the micro-channel public account of academic journals represented by the four journals We Chat public number is very high.Both in the functional positioning can be based on the journal body,can do its best to provide a friendly user interface strengths,there is no fixed push mode,it is difficult for the user to have a "strong relationship" of the shortcomings.The content of the existing articles is not only rich but also has the professional advantages of the periodicals.There are also four journals whose functional positioning and content push tend to be consistent.The interaction mode is relatively single.Not only can the audiences not interact with each other,but also interaction between audiences and operators is difficult.The disadvantages.Based on the above analysis and research results,based on a comprehensive and objective detailed analysis of the operational status of the four journalism communication CSSCI source periodicals We Chat public number,this paper proposes that the periodical We Chat public account should focus on the agenda setting operation to improve "practical" Number of "news" articles.All-round enhancement of user interaction,establishment of professional operations teams and other operational strategies for the operation of the micro-channel public account number of academic journals.At the same time,this paper also draws on the key performance indicator(KPI: Key Performance Indicator),and recommends that the micro-channel public account number of academic journals be In the course of operation,an effective KPI index assessment will be established to establish a scientific and effective We Chat public number operation model,effectively implement the transformation of journals,and improve the dissemination effect of academic journals.