Research On The Problems And Countermeasures Of Guizhou Local News Website Development

At present,most news websites in China rely on the newspaper group to run the network,and inherit the rich traditional media resources.Compared with the competing commercial websites,news websites have the advantage of priority acquisition right.But in the competition with commercial websites,the return and click through rate of news websites are not optimistic,which is mainly due to the immature market operation and management of news websites.In recent years,some local key news websites have grown up gradually and are based on native place,which has received extensive attention from all walks of life.There is no doubt that the local key news websites play the role of the network media-to disseminate information and guide public opinion into the position of public opinion in the local development.But through the development of a certain period,it also encountered bottlenecks.How to further develop and strengthen it and create a website with high value of local brands has also become an important topic discussed by academic circles.If more than 10 years' development and local key news websites have achieved the strategic mission of occupying the position of the Internet news and communication,today,the local key news websites are once again standing at the new starting point of development.Guizhou local news website development nearly 20 years,the results are significant,inside and outside the province also has a certain social influence.However,with the development of electronic information technology,the Internet has become an indispensable part of people's lives,but also become the main channel for people to access news and information,which also gives the opportunity to develop local news sites,in this case,the local news The site began to flourish,local news sites around the increasingly fierce competition.In the local news websitedevelopment at the same time,there have been many problems.This paper first defines the concept of local news website,cultural industry and cultural product,analyzes the construction of local news website from the ideological level and the market level,and then takes Tongren network as an example.He was honored by the party's Politburo member,Secretary of the central secretariat and head of the central organization department,and affirmed the practice of opening an interactive community website to open the voice of the people and do business for them.The website set up "interactive community" by the party school of Guizhou provincial party committee included in the teaching material for leading cadres.Based on this,this study is based on the example of Tongren net.This paper expatiates and analyzes the development history,operation mode,influence,fine column,competition situation and influencing factors of Tongren Network.On this basis,the paper summarizes the problems existing in the local news website in Guizhou,mainly analyzes from the aspects of positioning,operating system,profit mode,talent and fund,and puts forward the proposal to rely on local government,sharetraditional media resources and strengthen Guizhou mainland.We will pay attention to the people's livelihood,distinguish the diverse attributes of information products,improve the modern enterprise system,deepen the interaction between old and new media marketing,expand the industrial chain,achieve a diminishing marginal cost and increasing marginal benefits,stabilize the workforce,optimize the talent structure and broaden the sources of financing.To improve the efficiency of fund utilization,utilize the brand management strategy of Matthew effect,construct the network brand image and innovate the mechanism and dimensionof network brand extension management.This paper sums up the relevant theories of local news website construction from the aspects of ideology and market competition,and enriches the theoretical research in related fields.And explore the basic law of the development of local news website,and then promote the benign operation and sustainable development of Guizhou local news website.