Research On The Development And Innovation Of Chinese Original Cultural TV Programs

In recent years,in the face of the impact of new media,Chinese television media industry has been immersed in the predicament of loss of audiences,and television programs have been challenged by online self-produced programs.In order to unilaterally pursue high ratings and economic benefits,the country's once-introduced hot show model has emerged in China.In addition,the celebrity reality show,dominated by the entertainment public,is flooded with the entire media market,which has adversely affected our social atmosphere.This urgently requires a number of cultural programs with depth and connotation to purify the social atmosphere and inherit the essence of traditional Chinese culture.At this time,the broadcast of the "Chinese Spelling Hero",a large-scale original cultural television program in China,made people's eyes shine and became a clear stream under the flooding of entertainment programs in the TV industry,followed by the "Dictation Assembly of Chinese Characters","Chinese Idiom Congress" and other traditional cultural programs centered on traditional culture have come one after another,setting off an upsurge of "Chinese characters" and "Poetry" throughout the country.The domestic TV market has presented a thriving scene of cultural programs that are "flowering everywhere".Through the research on relevant literature,the author finds that most of the current literature on Chinese original cultural television programs are analyzed from the aspects of program innovation strategies and the reasons for the program's hot broadcast.Its only stay at the surface status research,and most of them are for one certain program.This article,based on a macro perspective,selects the most representative domestic original cultural television programs from 2013 to early 2018 as the research object,and strives to cover all major satellite broadcasting channels in the country,and conduct in-depth and comprehensive analysis based on Rogers' innovation diffusion theory in communication science.Through literature analysis,case analysis and comparative analysis,and on the basis of watching the programs carefully.The definition of television programs and analysis of the reasons for their rise have revealed that Chinese original cultural television programs have experienced three different periods in just six years,in the process of its development,this category of programs is clearly categorized,and its successes in innovation have been analyzed in terms of innovation,communication channels,time,and social system.It also analyzes CCTV's National Treasure as a case,and to find out the characteristics of Chinese original cultural television program innovations,then strived to provide reference for similar programs in China,especially local TV.Finally,it draws inspirations from creating cultural brands,digging deeper into cultural connotations,integrate communication channels,enhance audience interaction and achieving international communication.It strives to provide more open ideas and newer models for the future development of Chinese original cultural television programs,promoting the inheritance and development of Chinese excellent traditional culture better.