Analysis Of “The Title Party” Phenomenon Of WeChat Official Account

At present,China has overtaken Britain and Japan as the second largest country in the information economy to promote GDP growth.Statistics show that in 2017,the number of Internet users in China is more than 730 million,ranking first in the world,and the mobile phone that is active every month is stable at about 1.2 billion.In 2017,the WeChat Official Accounts is over 20 million and has become an important source of information for people.The big bang theory also brings many problems,among which The Title Party phenomenon is the most prominent.The consequences of worthy of media attention and reflection.Application based on some theory,sort out the rich public title related materials,summarizes the micro letter the five performance of The Title Party:expression exaggeration,posturing and alarmist,pornographic vulgarity,moral emotion kidnapped.We sampling to select the 15 WeChat Official Accounts,in the 530 title 7 date,screened 163 accord with the title of The Title Party features,of the title is given priority to with the syntax of content analysis,from the punctuation,words,sentence patterns,etc.,summarizes micro letter language characteristics of The Title Party.The Title Party,though impressive,is not.In terms of language,there are many ways to render emotional color;Often apply certain sentence pattern,general lack originality;The use of multiple means of expression;Target audience's emotion and curiosity.Based on the existing literature,the theory,combined with the content analysis of The Title Party,and in depth interview of eight media people,from the aspect of more in-depth analysis of the micro letter the cause of the public,The Title Party phenomenon,harm,and the strategy to reduce its negative effect.To the excessive pursuit of economic interests,and the Internet entertainment atmosphere blindly follow,WeChat Official Account its own limitations,quality vary widely practitioners and integrated part of the vulgar taste of audience reason,caused the The Title Party.If this phenomenon is allowed to occur,it will lead to many adverse effects,including: inflaming social contradictions and promoting unhealthy social atmosphere;Damage media credibility;Pollute the reading space and hinder the development of the media;It distorts the values of the audience and affects their physical and mental health.In view of the phenomenon of The Title Party,this study puts forward Suggestions: The relevant departments should strengthen the supervision on the self-media platform according to law.WeChat Official Accounts to strengthen the supervision of the public number;Practitioners will create quality content as a long-term development plan.The audience consciously adjusts their reading preferences and so on.