| The global health industry has always been an important industry for human development.It is also an important industry in the eight major industries in Yunnan Province.The pharmaceutical retail company in Yunnan Province is an important part of the health industry.On the whole,the awareness of competitive intelligence and competitive intelligence work of pharmaceutical retail companies in Yunnan is not perfect.It is imperative to establish and perfect a set of local competitive intelligence service system in Yunnan Province,which will eventually enhance the competitiveness of pharmaceutical retail enterprises in Yunnan Province.This article combines the development status of pharmaceutical retail enterprises in Yunnan Province with the theory of competitive intelligence,and conducts in-depth competitive intelligence needs from three dimensions of competitive environment(macro-environment and micro-environment),competitors,and competition strategies through questionnaires and field research methods.The empirical analysis,while incorporating structural equations(SEM)to analyze the weights,finally understands the demand of pharmaceutical retail enterprises in Yunnan for each dimension.According to the results of the analysis of competitive intelligence requirements,a competitive intelligence service system for pharmaceutical retail enterprises in Yunnan Province was established.The competitive intelligence service system is mainly divided into three modules.The first is a basic competitive intelligence database that provides basic information for the public functional departments,the second is a database for professional competitive intelligence for different types of enterprises,and the third is On the basis of the first two databases,a professional comprehensive competitive intelligence service database is combined with "customized" customer requirements. |
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