A Study On The Self-Presentation Of The Fashion Bloggers And Audience Cognition

With the development of Internet and innovation of mobile network technologies,the advent of the age of social networking,it broke the limits of time and space in traditional social mode and changed the traditional social mode.It wide the daily man-machine interaction to virtual space.Social net created a centering communication platform for users.So that every user can be a creator and communicator,rather than simply accepting information,and more and more users are playing an irreplaceable role in the vertical field of social media.According to the Goffman's Dramaturgical Theory,people's behavior actually is a kind of performance in daily life.And how to show the users' self-presentation in more diverse social media? It is the answer that the fashion senders are focused in whole article because they are eager to lead the fashion trend and have a strong desire to express fashion idea,they like showing themselves while guiding others.Therefore,It is the theme about fashion senders.They are treat as the research object by qualitative and quantitative research methods,such as Literature Research Method?Semistructured interview?questionnaire method and so on.The article try to research the showing behavior and impression management of fashion senders in the social media.According to the theory of Goffman,the image of social media is regarded as show stage,and the true image is regarded as backstage in the article.I find that fashion senders often play an original role in social networks,and presents itself driven by foreign capital and group ownership of the collective.In the process,they constantly seek a breakthrough in the limitations of social media as a stage,and are good at using fashion symbols to strengthen the impression management of personal image.Some fashion senders have a better understanding of the contemporary spirit of decentralization of the Internet and popular entertainment,deliberately break the boundaries of the foreground and background,and strive to achieve the consistency between social image and true image.For the followers,they have already realized that there is a deviation between the social image of fashion senders and the real situation,and the acceptance of bias is high.So fashion senders are not as effective as they think they are in self-presentation.