Research On Communication Hotspot Of Wechat Official Account Of Chutian Metropolis Daily

With the rapid development of the Internet,new media have been widely used as a newly developed real-time communication platform.The rise of the WeChat platform is in line with the development trend of this era.exceeded.According to statistics from Tencent's first quarter earnings report in 2018,as of the first quarter of 2018,WeChat had a total of 1.04 billion monthly active users.As of December 2016,the total number of WeChat public accounts exceeded 20 million.With the rise of the WeChat public platform,most traditional media disseminate information to mobile phone users through WeChat public account,so as to obtain more extensive communication and influence.WeChat gradually penetrates into the development of traditional media,resulting in an unprecedented speed,which has caught the attention of the media."Chutian Metropolis Daily" is the largest comprehensive daily newspaper in Hubei Province.It has been actively exploring the way of digital survival of newspapers and transforming new media.This article selects articles of the official WeChat public account of Chutian Metropolis Daily that read 100,000+as the main subject,namely the communication of hotspots.Through in-depth analysis of the contents and forms of current hot articles,understand the characteristics of titles,discourse forms,and guides,and explore the genre,form,content source,frequency,and orientation of the subject.At the same time,look for the characteristics of the popular hot spots of Chubao WeChat public account.Finally,it puts forward suggestions and reflections on the operating strategy of the Chutian Metropolis Daily's WeChat public account,and also provides reference for the paper media for the transformation of new media.