CCTV Traditional Cultural Program Study?2013-2017?

As a mainstream media for disseminating information and culture,the television media is responsible for disseminating scientific knowledge,promoting national culture,and values.China's traditional culture is profound and compatible.It has extremely important artistic value.Previously,programs with the theme of traditional culture have been in a niche position in the form of Chinese television programs.Since 2013,CCTV has successively launched “China.” A series of representative“phenomenon level” traditional cultural programs,such as the Chinese Character Dictation Conference,“Chinese Idioms Conference”,“Lang Reader”,“National Treasure”,“Classics”,etc.,have broken through the over-entertainment trend of the former variety shows for television.The screen blew a fresh and elegant style,led the Chinese people to relive the charm of Chinese traditional culture,and let the TV media no longer focus exclusively on the R&D and production of entertainment programs.It began to dig deep into the cultural communication function of the TV media and set off domestic traditions.The creation of cultural programs.The widespread dissemination of traditional culture in television media is not only a kind of communication phenomenon but also a kind of social and cultural phenomenon.It is of great practical significance and practical guidance value to carry out a comprehensive interpretation of it.The paper starts from the research background of traditional cultural television programs,integrates research status at home and abroad,and establishes research ideas and research methods.In the second chapter,the article defines and classifies CCTV's traditional cultural programs,focuses on the development of cultural television programs,and analyzes the driving forces of its cultural innovation.The third chapter selects CCTV's representative eight-stage program from 2013 to 2017("Chinese Chinese dictation conference","Chinese idiom conference","China riddle conference","Chinese poetry conference","Chinese folk song conference","Lang reader" and "national treasure" "Classic Rumors" is a sample,which comprehensively uses the literature research method and the case analysis method,and analyzes the characteristics of the program from the aspects of program positioning,program content,program form,and presentation skills.The fourth chapter of the article elaborates on the cultural functions and cultural values of CCTV's traditional cultural programs.It is believed that the rise of CCTV's traditional cultural programs helpsguide the direction of public opinion,providing audiences with leisure and entertainment and enlightening knowledge.At the same time,the article considers the traditional culture of CCTV.The program played an important role in building cultural rituals,deepening cultural interpretations,and enhancing cultural self-confidence.The last chapter,on the basis of summarizing the existing problems of CCTV's traditional cultural programs,actively considers how to promote the innovative development of traditional cultural programs,and proposes specific suggestions based on specific programs.The innovation of the article lies in the differentiation of CCTV's traditional cultural programs that have been hit so far in the past five years.Based on this analysis,the characteristics of cultural programs can be targeted to provide direction and reference for cultural television producers.Make it create more and more popular traditional cultural television programs.