Study On The Features Of The Column In Netease Insight

With the rapid development of network and new media technologies,the dissemination of information has been greatly changed,the issue of the layout limitation of news images on traditional paper media is difficult to overcome with the development of the portal website image news section.NetEase's “Insight” was launched on July 14,2010 under the general trend of the networked images.Relying on the editorial purpose of “rationality,observation and constructiveness”,NetEase provides high-quality photo news for the audience from a professional perspective.697 issues published during the “Insight” from 2010 to 2017 were adopted by the article as research samples to systematically analyze the characteristics of the sections to inquire the rules in its success.Firstly,the article focuses on comprehensively combining the characteristics of the background,development status,column positioning and overall layout of NetEase's “Insight” section.Secondly,the specific features of the columns are analyzed in terms of topics,contents,and forms.Thirdly,the article makes a crosswise comparison between the similar columns by using comparative analysis method in order to draw its unique advantage in the homogeneity competition of picture column.Finally,based on the researches above,this article proposes feasible suggestions for the future development of the columns.From the research,the characteristics of the “Insight” column are mainly embodied in four aspects: on the topic selection,the perspective is broad,the reporting object is extensive,and the topic is focusing on various topics both at home and abroad.The main theme of the “ society ” category is reported,focusing on conveying the universal values of the world.The selection horizons are vertical and horizontal,involving six continents and nearly 150 countries.There is no lack of distinctive themes and tendencies in the diversified thematic settings;in the content,the column focuses on people's daily lives and then highlights humanistic care based on the needs of the audience.It pays great attention to diversification of character types,emotional communication of topical content,coverage of non-event news,and audience's sentimental tendencies,presenting a unique visual feast to the audience from the perspective of professional news;in the form,the column takes the audience's realistic mentality and aesthetic expectation into consideration and makes good use of images and new Media resources,fully combining the advantages ofphoto stories and special group photos,making full use of light and shadow effects and colors to render emotions,and focusing on the selection of head images.It commits to providing a good reading environment for the audience.In terms of communication concepts,the column digs deeper into the connotation of the pictures and objectively present different states of the world.In each of the photo news sections,each issue of the content is a very attractive visual feast,which provides an important reference for the development of the domestic photo news section.