Research On TV Weather Forecast Program In China

It has been more than 30 years since the TV Weather Forecast Program started to broadcast in 1980.This program,always updating daily weather in regular form and freqnency,has been an indispensable communication platform of meteorological information.So far,this program has become a well-known TV program,which has been awarded as the most popular program with highest audience rating for many times.To track back developmental history the influence of social demand technical communication on this Program is self-evident.Moreover,the stable political environment is a necessary condition for transferring from the forecast information to the public service information,for a big agricultural country weather forecast information has the major impact on the agricultural production.For common people,it also improves living conditions and quality,therefore,TV Weather Forecast Program will play more and more role in the development of national economy.At the same time,the communication ways of weather information have been expanded and enriched such as newspapers,radio,television and Internet,thanks to comprehensive meteorological information service.However,the TV Weather Forecasting Program has played an extraordinary significant role for its history and mass basis.The TV Weather Forecasting Program mainly relies on the narrative,tonal and props of the host to transfer the information,and this program has gradually formed a specific framework after accumulated practical experience of several years,so all kinds of weather information can be reasonable reported.In addition,the transmission of TV weather forecast program is also affected by many social factors,such as laws,traditional cultures and folk culture.Furthermore,the forecast programs in different areas and channels have the specified characteristic and style.Based on the transmission of weather forecast,the TV Weather Forecasting Program plays an important role in the contemporary society,and the functions of social risk warning,serving production and climate science knowledge spreading.The transmission of TV Weather Forecasting Program not only affects our daily life with its great realistic significance,but also strengthens the national identity and unity.The TV Weather Forecasting Program has enormous social value,but shortcoming of this program cannot be ignored.The program has been criticized for weakened communication effect caused by the proximity,popularity and consistency.Taking this into consideration,the classification construction of each channel and the optimization and integration of resources of the TV Weather Forecasting Program should be developed prior in the future.