Study On The Phenomenon Of The Publishing Of Movies And TV

Under the background of industrial convergence,the change of thinking orientation and the penetration of media technology have broken the barriers to development of the publishing industry.With the change of publishing units to enterprise restructuring,the traditional business model can no longer meet the needs of the publishing group's modern production.The publishing industry continues to make structural adjustments,extends the industrial chain,and seeks new directions for development.Conforming to the development trend of media integration,the publishing industry has expanded the publishing resources and infiltrated the developmental reach into the field of film and television broadcasting.The diversified market changes have provided a broad space for the development of the same-period books.The growth in new consumer demand has driven the domestic cultural industry to continue to extend its industrial chain and expand its product supply to meet the growing market demand.As the hub of the cultural industry,books and film and television have similarities in their living environment,market characteristics,content production,and audience characteristics,which provide possibilities for the transformation of books and film and television.In recent years,as the key theme in the industry development,the film and television simultaneity book has seen many phenomenal explosions of word-of-mouth sales.However,as the secondary development of film and television resources continues to deepen,there are certain problems in the publication of the same-period books.The collision between the film and television language and the literary language,thus eliminating the literariness of the published works;the type of the published works is the follow-up publication of the film and television,thephenomenon of the pattern publishing;over-entertaining content dissolves the culture of the works;and copyright disputes Other issues are thought-provoking.This article focuses on the current and current status of the film and television book market,conducts a hierarchical and systematic investigation and research,discusses the specific forms of the film and television books published in the context of media integration,and starts from the conditions of the booming sales of film and television books,and analyzes such books in the form of actual cases.Development,content creation,and marketing aspects of publishing operations,and in response to existing problems in the process of film and television synchronization,tentatively put forward corresponding development strategies,with a view to provide some operationally valuable suggestions for the interactive integration of film and books.