Research On The Health Communication Of The WeChat Public Number

Health communication plays an important role in popularizing health knowledge,improving health awareness and promoting the improvement of national medical service level,so it has been paid more and more attention from all over the world.Health communication involves a wide range of contents,such as public health,disease treatment,disease prevention,health policy and so on.The WeChat public number as a new communication channel provides a more convenient way and way for the spread of health.In this paper,the main body and audience,content and symbols of the public number of WeChat public are systematically studied.The content analysis of "clove doctor" of the public number of WeChat is analyzed,and the health communication effect of WeChat public number is investigated by questionnaire.On this basis,the measures and Countermeasures to improve and improve the health communication effect of the WeChat public number are proposed.The main body of the health transmission of the WeChat public is non-profit organization,enterprise,government organ and media organization,and the communication audience can be divided into ordinary audience and special audience,while the content of health transmission of WeChat public number mainly includes public health knowledge,disease treatment knowledge,disease prevention knowledge and the main content of public health transmission.The main symbols of health care policy are text,voice,picture,video and so on.The WeChat public has a unique advantage in the dissemination of health information,especially in the spread of health and health,life and health.It not only provides a good way for the communication of patients,medical and patient communication,but also helps the patients to increase their confidence in rehabilitation,improve the quality of rehabilitation,and increase the public.Health knowledge,enhance disease treatment methods,enhance disease prevention and understanding,and deepen understanding of health policy.Although the health transmission of the WeChat public has achieved a certain effect,there are still significant defects,such as the small,multi,miscellaneous,and messy health communication platforms,the relatively low quality of health communication information,and the small number of people concerned,the WeChat public number and the high quality public number.To improve and improve the health communication of WeChat public number,it is necessary to optimize thehealth communication mode of WeChat public number,improve the content of the health communication information of the public number of WeChat,strengthen the health communication function of the public number of the WeChat public,and strengthen the macro supervision of the health communication of the WeChat public,so as to promote the healthy development of the health communication of the WeChat public.