Research On The React Of Hunan Satellite TV To The Network Public Opinion Crisis

Hunan Satellite TV is both the eyes and ears of the party and the government.It has political attributes,undertaking the function of guiding public opinions.At the same time,Hunan Satellite TV is also a subject of media market with industrial properties,which needs to deal with its own public opinion crisis.On the one hand,Hunan Satellite TV built a warning mechanism of network public opinion crisis.Firstly,setting up an organization to conduct monitoring and evaluation is the organizational basis of the warning mechanism.It is the organization's routine work to collect and classify public opinions,and then standardly submit them.Secondly,constructing the prevention and control mechanism of network public opinion crisis,which includes the forecasting and assessment of risk in the pre-production,the preparation of propaganda planning before the schedule,and the adjustment of the action after broadcasting.Thirdly,strengthening the positive propaganda mechanism that includes following the direction of national policies,emphasizing brand concepts,and prudently utilizing the public opinion.On the other hand,Hunan Satellite TV has also formed four main ways to deal with network public opinion crisis.Firstly,the cooperation between the Advocacy Group of Program and the Editor Office,the internal cooperation of the Editor Office,the cooperation between Editor Office and the Legal Department,these three respects reflect the multi-directional collaboration among internal organizations.Secondly,opening up its own media,cooperating mainstream media,and soliciting industry media are the performances of consociation between internal and external media.Thirdly,using data of relevant institutional,jointing manager of source platforms,communicating with opinion leaders and fans are the alternative response to the crisis.However,Hunan Satellite TV faces three major external resistances and three internal shortage.Therefore,I put forward some suggestions for Hunan Satellite TV to cope with the dilemma.Firstly,updating the concept of scientific cognition of network public opinion crisis.Secondly,improving the daily management capacity of Hunan Satellite TV.Thirdly,perfecting the crisis response mechanism.