Innovative Research On Cultural TV Programs In The Era Of Integrated Media

With the improvement of science and technology,the media is constantly upgrading,and the media convergence has a profound impact on all aspects of people's lives.In order to adapt to the various demands of the mass market,TV media has to choose to give up the traditional TV program thinking and start to make innovative changes to the program by combining the media technology.On February 18,2017,CCTV blockbuster launched a large-scale cultural class television program-?the Reader?,with its novel form,the innovation of discourse pattern,high quality content production,featuring rich spiritual kernel,created a new mode of cultural programs.Since its launch,the program has attracted wide public attention.According to China's wide visual CSM media research company,according to data from the premiere of?the Reader?rating was 1.06%,the number of network video platform 14.53 million,weibo topics interacting to reach 320 million times.Without controversy,?the Reader?innovative program design and high quality moving content as its won the high rating and good reputation,has made it to the new standard of the Cultural TV programs.In recent years,due to the influence of foreign imported program modes,Chinese TV programs generally have homogenization,entertainment and vulgarization.Nowadays,cultural programs,as a clear stream,have been widely praised by the society,which is also a recognition of the cultural value of the public.The success of?the Reader?has a guiding significance for the development of cultural TV programs in the era of financial inclusion.Therefore,this thesis will show?the Reader?as culture of television research case,carries on the comprehensive analysis about the program,find out the core of the program characteristics and experience,find problems or deficiencies,to explore the culture of television can be for reference to study the general law of innovative features.First,this thesis will be to "integrated media" concept of the "cultural TV program" made for the definition of this study,through literature review Outlines the current research situation,design a suitable research plan,using the method of literature analysis,case analysis,text,as well as the communication of "Use and Satisfaction Theory","Media Situation Theory","Experiential Communication Theory" to analyze the core of the program characteristics research;Second,in a whole comprehensive design research,the paper will outline culture type,function,and the development of the present situation of TV programs,and lead to CCTV?the Reader?,summed up the meaning of the program started;Third,an overview of the program,including program positioning and program composition;Fourth,explore the reasons for the success of?the Reader?won,and it is also one of the focuses of research and analysis,this paper will combine communication theory to analyze its interpretation,specific to show its content and form characteristic of two big aspects are studied.Fifth,through the objective analysis to study the first season,summed up?the Reader?shows problems and deficiencies,and to solve these problems,to melt the era of media culture suggestion for the innovative development of TV programs,to better promote creative transformation and the development of cultural TV program.