Research On The Discourse Of Media Reform In Traditional Media

In recent years,new media has emerged rapidly,occupying the traditional media market,losing the advantages of the original media,and experiencing a lasting decline.Many traditional media channels have been transferred to the new media,and the development of media has entered a new stage.In the face of the new media landscape,traditional media is constantly innovating and changing the way and methods of content production in the past.The media have entered the army of media reform.From content,to technology,to the organizational structure of the media,there are varying degrees of innovation,and the transformation is ongoing.In this process,many industry leaders have made their own opinions and opinions on the reform of the media in the media reform,or elaborated the experience of this media.To analyze the discourse production context and discourse content of such media reform,we try to restore the logical starting point of traditional media reform,reform mode and overall situation judgment of media development.Research shows that traditional media to the transformation of the media mainly discusses from three angles,technology reform,technology reform and organizational structure reform,but the lack of construction on the concept of strategy,so it is also led to the current media is one of the main reasons for transformation are insufficient.