Research On The Game Between We-Media And Mainstream Media In Reverse News Events

Since the advent of the we media age,it has brought about the pluralistic change of information source and transmission path,and the transmission mode of the past "opposite point" has gradually changed into a "face-to-face" interactive communication mode.Ordinary people daily through micro-blog,micro-letter,internet forum and newspapers,magazines,television and other new and old media access to information,but with the rapid rise of the we media,through the we media to generate the upsurge of public opinion phenomenon,the public actively participate in the emergence of public opinion,the development process,for the wide spread of news has brought great convenience.But at the same time,the phenomenon of news reversal has aroused the attention of all circles of society,in this phenomenon,since the we media and the mainstream media has been a cooperative and non-cooperative game.Based on the development of public opinion in the reversal of news events,this paper tries to analyze the game relationship between the we media and the mainstream media and the impact of the two on the reverse news events.Since the we media and the mainstream media play different roles in the reversal of news events,there are some features,such as the contention of agenda setting,the deconstruction of discourse power and the phenomenon of the inverted force of public opinion,which show a lot of twists and turns of the public opinion and the influence of the game result.In the specific reversal of news events,from the we media and the mainstream media to cooperate with each other,set issues overlap,mainstream media with the help of new media technology voice and positive interaction,as well as in the joint role in the conflict to guide the development of public opinion.In this paper,from 2016 to 2017 a number of reverse news events.For example,the we media and the mainstream media how to maximize their own advantages in the game,in order to correctly guide public opinion,to build a better media ecological environment to provide further thinking.