Analysis Of Public Opinion On Microblog An D Research On Coping Strategies

With the continuous improvement of science and technology,the rapid development of mobile internet and social networking platforms,As0020 the most influential new media representative.Microblog is an important medium for netizens to obtain news and current events,self-expression and social participation,becoming the main channel of emotional expression and dissemination and a new carrier of internet public opinion.When Internet public opinion events happened,users can freely express their opinions,attitudes,emotions and other subjective information on Microblog.These public opinion information can be widely disseminated between users infected with each other by forwarding and commenting.The public opinion on the Internet generated through Microblog has become an important force that guides the orientation of social public opinion and exerts far-reaching influence on the national security and social development.If do not control and guide microblog public opinion,it is very easy to extremize,and even endanger social security and stability.Therefore,it is necessary to analyze the spread of Microblogopinion and put forward corresponding guidance strategies.First of all,this paper sorts out the related literatures of microblogopinion at home and abroad,introduces the background and significance of the analysis of microblogopinion,explains the relevant concepts of microblogopinion,clarifies the basic theory of microblogopinion,analyzes the spread characteristics and influence of microblogopinion.Secondly,introduces the data collection and preprocessing through specific social cases,explains the spread of microblogging public opinion process baesd on word frequency analysis,sentiment analysis and other methods,analyzes the influencing factors of the microblogopinion transmission from the main objects,source characteristics and information forms.Finally,it proposes some counter measures for the government and relevant departments to effectively guide and respond to the public opinion on the internet based on the response process,existing problems and causes of the microblogopinion dissemination.(1)Innovate microblogopinion communication strategy.(2)Improve the microblogopinion to deal with the strategy of technical support.(3)Constructing the guarantee mechanism of the strategy of microblogopinion communication.(4)Proposing microblogopinion communication strategy to guide the measures.Study on the analysis of microblogopinion communication has some practical significance for understanding the basic rules of microblogopinion communication,promoting the government to deal with emergencies properly and creating a healthy cyberspace.