Analysis Of Social Interaction Behavior Based On New Social Scene Of Personal Live Streaming Room

As a hot media phenomenon in recent two years,live streaming has attracted the attention of all walks of life.This study,based on scenario theory,comprehensive use of literature analysis,participatory observation and in-depth interviews and other research methods,discusses scenario characteristics and Social behavior of personal live streaming room.The research shows that the new social scene of the personal live streaming room is a social information system,which takes the social interaction as the goal,including the subject,behavior,psychology and environment atmosphere.The social scene of personal live streaming is composed of three elements,namely,role,information and boundary.It also has the characteristics of the combination of virtuality and reality,absence of presence and stability of mobility.The research also shows that there are three types of social interaction behavior in personal live streaming room:strangers' communication based on the dual logic of emotion and interest,expanding para-social interaction,and carnival communication in community of social scene.As a new social scene,personal live streaming room has created new social behavior,which shows the new realistic value and social significance.