Retrospection And Reflection On On Domestic "Communication And Rural Research"

Rural communication research is one of the hot topics in the current academic research.The study focuses on the related literates of "communication and rural research" in the field of communication science,and tries to review the hot spots and fields so as to review the achievements of the current research and discuss the existing problems.On this basis,the study tries to sum up the orientation of "communication and rural research".On the basis of combing the relevant achievements of "communication and rural research" in China,the study chooses the co-word analysis method and the content analysis method.Through the analysis of co-word and content,the study shows that there are three aspects of"communication and rural research" in recent years:communication and human modernization,communication and social change,communication and socialization.The study argues that the hotpot of "communication and rural research" in the domestic communication field is still based on the questionnaire survey as the main data collection method,but also experienced this change:the data proving that the media play a positive role in promoting rural social modernization,then telling the story of the country after the media involved in the social changes,and at last the deep description of media intervention and social change process based on the meaning of the exchange.At the same time,the research methods of "communication and rural research" have yet to be further improved,and there are still serious modern bias in the interpretation framework.