Study On The Integration Of City TV Stations And New Media

The emergence of new media has changed the way of communication and the contents of City TV stations' dissemination.And the media ecology of City TV stations are also changed.A revolution in the media industry is coming out.The reform makes the TV media in the content production,channel construction,industrial development present the fusion development of three-dimensional.On the one hand,new media makes the city television station facing the audience and advertising diversion crisis.On the other hand,the industrial fusion development of content and channels also provide ideas and a new direction for the development of the city television.With the development of media technology,the process of media convergence is deepening.The triple-play bundling and the policy of promoting media mergence create a favorable environment.Meanwhile,application of new techno logy,such as cloud technology and 4G communication technology,also Provide technical support.How to survive in the increasingly serious media environment?Is content with staying where one is or take the initiative?Facing the challenge of new media and possibility of integration,City TV stations must take the initiative to interact with the new media to realize integration and development rather than resting on its laurels.To be specific,in content,City TV stations should not only meet the requirements of the content by the innovation of the production process,the establishment of media news center and the construction of digital service platform,but also realize the sharing of content and reduce the content of the production cost to achieve value-added content and content industry development.In the channel construction,the City TV stations can integrate the existing channels to achieve three-dimensional channel construction and diversification of the platform for expanding the scope of the dissemination of content.In business,City TV stations can try to expand the business scope,rich new media services and make the use of "Internet plus" development opportunity to carry out industrial operations of television.As the city television station,Dali TV station is also under the attack of other TV stations besides facing the impact of new media,and its developing environment is becoming more serious.Analysis on practices and problems of the Dali TV station with the new media will benefit the study of development and market prospect of city TV station under the background of new media.