Research On Content Production Of Self-publishing Platform Oriented To Quality

Low threshold,convenient communication,flexible sharing and many other advantages have attracted a large number of authors to self-publishing platforms.Therefore,self-publishing platforms have been developing rapidly since risen in Europe and the United States.After the popularity of Amazon Kindle,self-publishing platforms gradually formed in China,but still in the primary stage of development.At present,there are many problems in the domestic and international self-publishing platforms,and the poor content quality is the main one.The paper focuses on the production of self-publishing platforms,trying to analyze the quality problem of self-publishing from the source.The concept of self-publishing discussed in the paper emphasizes the author's autonomy and self-help,the support of network platform and the works reveal to the public.And a self-publishing platform is the intermediary which provide authors with the publication service and provide readers with the contents.The production system of a self-publishing platform consists of the subject,the mechanism and the object.The three are closely combined to achieve the goal of cultural communication and economic gain.Firstly,the paper starts from the analysis of the object of production.Relevant data of the writers' works and the readers' comments on typical self-publishing platforms is collected to analyze the quantity and types of the two major contents.On the basis of understanding the current status of self-publishing platform production,the quality problem is revealed.Secondly,the paper analyzes the content production of self-publishing platform from the aspects of subject and mechanism.It analyzes how users and operators,the two production subjects,affect the quality of contents generated from self-publishing platforms.And according to the process of content production,the content production mechanism of self-publishing platform is discussed in the aspects of production incentive mechanism,content screening mechanism as well as quality feedback mechanism.The influence of operation mechanism in all links on the content production quality is also analyzed.By exploring the source of the content production of self-publishing platforms,we can find the reasons for the low quality of self-publishing contents.Finally,combined with the analysis of the subject and mechanism of self-publishing platforms,the paper puts forward the necessary measures to solve or alleviate the problem of poor quality of self-publishing contents by building and improving the quality assurance system of self-publishing platforms' content production from three aspects of the country,the enterprise and the individual.